Monday 3 November 2014

What Is Design?

'Design is what occurs when art meets industry, when people begin to make decisions about what mass-production should look like' Definition, by Stephen Bayley.

Design is a marriage between art and industry. A designer would produce a piece with a user in mind furthermore creating it in their own art form, making it functional and attractive for the masses.
A designer also has the role of strategically planning the products manufacturing and marketing.

It all started at about the 1930s when design and the designer really began to evolve, back then it was given a general title of industrial art, a boom in design as a  a form of profession started in the 1940s this happened when the government and large corporations became convinced that this was 'A good thing' more so the future.

Design is nowhere near a new activity, it has been in use since ancient civilisation, conjuring up the shape, form and structure of  many artefacts eg. Containers, tools, clothes and decorations.

Designers are not involved in the manufacturing of products rather the complete specifications of the product. The designers job is to communicate the design on all levels and to ensure that factories/manufacturers have full capability of production.
Design is the process of creation,invention and definition , separate from the means of production.

Nowadays designers are able to use computer programmes to communicate their designs both technically by use of  measurement and visually, some designers also produces 3D prototypes to further communicate with the manufacturer. When a designer is faced with a single client their first job is to identify the clients actual requirements so that the final result would be to the clients satisfaction.

If we didn't have designers or design in general our lives would be nowhere near as luxurious and functional. The  tools utensils, paraphernalia and machinery we use today have all been developed and designed to make our lives easier , design has no end , design is constantly changing and evolving .




slack, l.s, 2007. what is product design . 1st ed. switzerland: roto vision.

sparke, p.s, 2014. an introduction to design and culture . 2nd ed. usa: routledge.

walker , J.A.W, 1989. Design History And the history of design . 1st ed. london : Pluto Press.

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